Project- World of Advertisements

Design Situation:

Inquiry And Analysis:

Statement Of Inquiry: 

• Advertisements as a form of communication have evolved through time and space to influence audience's perspective.

 Introduction:

Hello, my name is Yahya Wasim and I am a student of technology in my Digital Design class. I have lived here (country not going to be specified for safety reasons) for almost all of my life. I come from Pakistan and I have a keen interest in computers and technology. Speaking of computers and technology, I like my Digital Design class as we learn how to do new things that we haven't learnt before. It is also really interesting because this class also teaches me how to apply new skills and helps me with my work. 

My chosen Advertisement Type:

My passion is car designing. So, as part of the Digital Design MYP Project, I have decided to do a Flyer about advertising my own Formula 1 car. My target audience are my friends and other normal people who aren't aware of this big event/my car. My Flyer is based on an annual International Formula 1 school competition.  I have chosen to do a flyer advertisement because I find for me that using a flyer is one of the best ways to express an advertisement to everyone else. I have also chosen to do a Flyer based on an annual International Formula 1 school competition/my car because I'm pretty sure that not many people know a lot about or not even know anything about it. Doing a flyer also has many advantages such as it is a small cost of money for a good printing- quality flyer and other things. Not only do I think that  using a flyer is one of the best ways to express an advertisement (in my opinion), but I also think creating an advertisement in the form of a flyer will be really helpful and handy because in that way you can use your creativity to contrast with the specific product that you are marketing/selling (promoting). I can use my creativity and colors (my strengths) in order to gain more of my target audience. However, the only drawback of a flyer is that it will be very time consuming for my in order to create a perfect advertisement. Just saying, I think I can handle the heat of the time consuming, as I am determined to complete my work always on time. In conclusion, I would like to say that I will choose to use a commercial advertisement for my Digital Design because of the affect it will have on MY target audience (my friends and other normal people who aren't aware of this big event/my car) and because of how this vital thing will help in order to increase my Digital Design Class marks for my criteria/criterion. 

Why I Chose To Do A Flyer About F1 In Schools:

I chose to do a flyer about F1 (Formula 1) in schools (my car) to advertise as a flyer because I want to advertise my car for the big annual F1 competition. I want to advertise my car because it is vital for my car to have publicity in this big and and crucial annual car designing competition and also because I can spread some publicity to my car, as it will be judged and marked by the judges. Another reason for why I also want to advertise my car is because I want to draw more people into seeing my car and coming to Yas Marina Circuit in Abu Dhabi (where the competition will take place). I strongly think that I should create this advertisement because it will help get my target audience to come to Yas Marina Circuit and also see my car, as well as probably get to see it race. This means that I will advertise my car in the way of a flyer in order show great my car design is compared to other cars, as well as the performance. Speaking about target audiences, I believe that my flyer that I will create about F1 in schools/ my car designing would be useful to adult visitors/ tourists coming to Abu Dhabi and Dubai. I also believe that this flyer that I will create will also be useful for people who like cars and are into designing and creating/crafting things.In conclusion, I think that creating an ad (a flyer) about F1 in schools/my car designing is a really good idea as it can help me to spread the word about my car that I am creating, as well as help attract tourists and other people to come and see my car in Yas Marina Circuit in Abu Dhabi. (This event will take place next year in May).

RFERENCES:

• http://www.kraftwork-chelmsford.com/f1-in-schools.pdf
• http://www.yasmarinacircuit.com/en/formula-1/f1-in-schools

  

My Explanation to My Target Audience:

Dear Fellow Friends,Tourists,Car Enthusiasts,

I have chosen you as my target audience because I know that you (tourists) will be keen to go to such a wonderful annual competition and would love to see my car design(s) that I have created. However, my other target audience (my friends) will love to see my car and tell me how it looks and suggest new ideas for improve-ment. Lastly, my final target audience (car enthusiasts) will enjoy to see my new car designs as well as you (car enthusiasts) will seek some new future car designs as well as tips and inspiration. For my F1 project that I am advertising (my car) , I have intended/chosen to make a flyer because of its ease and because of the eye-catching colors that can be used. Another reason why I intend to make a flyer is because my designs/ advertisements in my opinion can then be expressed easily for me. However, after doing the flyer, I am also intending to make an ad video. In DTP, my strengths are: creativity, technological experience and also good designing skills. These skills will help me in order to create my Flyer. However my skills for ad creating are: good video editing software skill, good programming system skill, good creativity and good originality for an idea.  For creating my flyer, I am probably going to use MSP (Microsoft Publisher) and for the video ad I'm probably going to use Windows Movie Maker or iMovie. My highlight of the video on my flyer and on my video ad will be my designed car so that you can see it. Making the flyer will probably take about 1-2 hours for 1 copy of the flyer because of the perfection and detail I will need to put as well as to adjust my car design from another car designing program and uploading it to MSP to create my flyer with it. However, later during the term, when we have to make the video ad, making the video ad might take me a couple of hours to perfect, with properly editing it and perfecting the lighting of it and the angle of the project whilst also perfecting the other vital things needed to create the best/crucial ad.

My U.A.E National Day Flyer:

My U.A.E National Day Flyer Reflection:

Making this flyer ( my U.A.E National Day Flyer) for Digital Design class, I found it very exciting and intriguing, as I love making flyers. I also found it very fun for a warm up for the actual thing I was going to make. I have learnt some new skills like "eye-catching designing" as well as another skill called: "innovating designing". However, during this lesson, I also learnt some new things like: using some of the vocabulary in the Digital Design like: Colour Chart, Character and also Contour. I have learnt this terminology using this website:

http://www.malanenewman.com/glossary_graphic_design_terminology.html

I have also learnt this (the terminology that I used) in order to properly add these in my work because I wanted to use some of these things that we have used before during our Digital Design class, In order  to create an outstanding, eye-catching flyer. In conclusion, I would like to say that I can now fully create an appropriate/proper flyer because of what I have learnt whilst making this flyer as a warm up. Creating this flyer is giving me a step closer of a proper idea of what I have to create for my actual flyer (my F1 flyer).  


My First Plain Draft For My Actual Flyer:

NOTE: This is just my first mini draft/layout. This will not be how the final flyer will look like.


My Design Specification:

This is going to be the draft of what I will actually produce (my advert that I will publish). However, this is nothing like the actual thing. My actual flyer will be a hype ad (an advertisement that includes special offers and entices the audience in that way).It will be a hype ad because hype ads are what I'm trying to aim for (the type of advert). My actual flyer will be much better when I make it on MSP (Microsoft Publisher). It will be a I will use size 16 black color Britanic Bold" for my writing and info. However, for my bold words and slogan, I will use size 22 red color (bold and underlined) "Times New Roman". I will use a portrait basic template in order to design and create my actual Flyer about F1 (my car). I will also hand-draw my car and some of the thing/pictures. In conclusion, I would like to say that this is one of the first actual things that I can use my strengths - creativity and colors. I hope that my Flyer turns out the way I want it to - not the opposite way.


My Actual Flyer:

My Actual Flyer Reflection:

Making this flyer was very fun and intriguing. I was able to properly and successfully create my flyer. I was surprised how this flyer turned out to be AMAZING. I used some really bold colors and I think that those colors were also vibrant and helped catch the eye a lot. I used some vibrant yellow to catch the eye. I also used white for some of my writing because I didn't want to make this advertisement/flyer seem very busy with lots going on in the background. I used red for my title because I knew that the title was big so I had to make it attractive and to get more attention if someone were to look at my flyer. In conclusion, I would like to say that this was a very new task for me, as I have just started designing flyer only in this activity. Doing this activity taught me lots of new skills and techniques. For example: I learnt a lot of eye-catching techniques from doing this flyer activity. I also found making this flyer an EXTREMELY fun activity. I am looking forward to do something exactly like this or something similar to this in the coming future.  

Image References: 

• http://blog.industrysoftware.automation.siemens.com/blog/2011/09/16/f1-schools-championship-features-solid-edge-designed-cars/

• http://www.johnlund.com/Landscapes.asp 

My Peer Tick Sheet For My Blog: 

My Peer Tick Sheet For My Blog Reflection:

Overall, I was pretty happy with what my peer gave me (my marks) based on my blog. I also like how everything that he marked was marked properly and precisely; not in a rush and improper. Perso-nally, I think I had some room for some improvement in my blog and that's where I think my peer could have been honest and told me what I could have improved. However, I am pretty impressed in terms of my blog because of how  organised and a good background it has. In conclusion, I would like to say that I found my blog pretty good (personally) but I always know that there is ALWAYS room for improvement. I enjoyed other people marking my blog and I hope for someone to judge and assess it again in the near future.

My Design Idea Specification:

This is my Final Reflection for the term (Term #1). In this reflection I will be talking about this Image that I snipped from MS Word that I completed for the reflection table based on my advertisement. I filled in the table based on the advertisement that I made. I found this task very fun and a way to look back at what I have done and what I have learnt. Doing this task, I think that completing the table was what went well and also designing it in color. I found that I could improve in Making the table more eye-catching next time. In conclusion, I found this task a very good way to understand everything that I have learnt and also a good way to evaluate what I did during the WHOLE term. I will be looking forward to be doing this task at the end of Term 2.