The World Of Advertisements:

Factors To Be Considered Before Making An Advertisement: 

Advertisements are one of the most crucial things to grab the audience that you want. It is essential to create an advertisement that is really creative; it attracts more customers and their attention is then caught. The more creative an advertisement is, the better it is, as it will entice your target audience that you need to grab. Creating advertisements is an easy way for best-selling product companies, such as McDonald's, Apple, Toyota, KFC,e.t.c. to capture more of their target audience.

 Here are some key factors to create a successful ad:

• Focus on a certain target audience to promote your product.

• Your advert should be original and creative.

• Your tone of voice should complement the product.For example: A food ad will not have your boring voice. Your voice needs to be full of expression and appetizing.(Only if it's a commercial).

• Attract customers based on their needs.

• Select the suitable media for your advertisement. It could be a TV commercial, brochure,flyer,e.t.c.

• Use bold words.

• Include exciting offers.

• There are 3 important factors for content. They are:

1. The way the product works.
2. The role model preferring the product. Someone famous like Ronaldo, Messi, e.t.c. 
3.  A spokesperson, a celebrity showing his linkage to this product.

What is the importance of creating ads?

 These are some of the factors of why creating ads are important:

1. Advertising is important for the customers.

2. Advertisements play a very important role in the life of customers.

3. It helps to promote, goods, services, ideas and events.

4. It maximizes the Profit of the Advertiser.

5. It educates society and others about the product, idea or service you are doing/promoting.

6. It creates a good impression of the brand/company. 

How do advertisements impact businesses and                                     society?

These are some of the ways of how adverts impact business and society:

1. Advertising can have a large impact on new businesses by helping businesses create an image/reputation of their business/company.

2. Advertising impacts society negatively by making a negative impact on the social lives of people across the globe.

3. Advertising also makes another cynical impact on society. It plays with the minds and emotions of the target customers, making them think that buying and consuming the product are the activities of life.

Advertisement Analysis:

Good Ad:

This is a good example of a good advertisement  made by Popchips:

        

Bad Ad:

This is an example of a terrible advertisement made by McDonald's:

My Findings/Conclusions on the Criteria:

As you can see, the first advertisement has all the required tips to 
having an outstanding, catchy advert that is most likely going to interest lots of their target audience.This advertisement made by Popchips was a very nice ad, as it had a good, bold heading and the spacing was well thought out, taking up lots of space while still being a great ad that is well spaced. Although this ad was excellent, the advertisement could have been a bit more creative and catchy with more bold colours to attract more people. The first thing people recognize are eye-catching colours and pictures. However, the second advertisement is not that good, showing that only one of the required tips are used. The spacing  of the advert wasn't very well thought, as the advert was only filled with a creative picture in the middle.The creativity of the animal in this ad was good, as many people also notice colourful pictures when seeing a poster.. Generally, this advert wasn't that good. I was pretty disappointed from McDonald's because I expected more from their ads, even though they have one of the best worldwide commercials.

This is a sample video of a great advertisement by Nike:

This video commercial is showing the product, without using words. However, this video sill catches interest, as it is very bold about the topic without really using any words.This Nike video is a great example because it also uses many of the needed factors for an eye-catching commercial, yet also a commercial that catches the target audience that Nike is trying to promote it's newest Mercurial shoe.

In conclusion, I would like to say that advertisements are very crucial and they also impact society alot. It is key to remember in order to create a successful ad, you need to use features of good ads to promote your product. These factors will help strengthen your advertisement and will help you catch the audience that you want/need to catch. Remember, always follow these advertisement tips in order to create a successful ad , yet a creative ad. 

REFERENCES:

1.https://deepakagrawalblog.wordpress.com/2009/12/15/factors-need-to-be-considered-before-making-an-advertisement/
2.https://blog.bufferapp.com/social-media-ads-strategies
3.http://www.bayt.com/en/specialties/q/207820/what-factors-are-essential-in-making-a-good-advertisement/
4.http://www.managementstudyguide.com/objectives-importance-of-advertising.htm
5. http://kalyan-city.blogspot.ae/2013/01/importance-of-advertising-why.html.
6.http://smallbusiness.chron.com/advertising-its-impact-business-3605.html
7. My prior Knowledge.

My Reflection:

Generally, I found this task a very good task to do, even though it was a really long and exhausting task. I found this task very long because it took up lots of my time, effort and energy to make this blog post.However, even though I found this task a quite easy task, this task was pretty challenging to do because I had to find lots of information that would take up more than 750 words to achieve a good mark for my criteria in Digital Design class. Finding that information was not as easy as it sounds, because not every site had the required information that would be helpful to me for my "World of Advertisements" project. Although this project was also one of the hardest online blog tasks I had to do, (considering I have only done 3 blog tasks!) it was a blog in which I learnt multiple skills.For example, I learnt the importance of ads and its impact on society. I also learnt how to analyze two different ads using a criteria. In conclusion, I would like to say that I found this blog task very delightful and challenging as well. I hope we do more of the blog tasks in the upcoming future.

Task 2: Associate an advert to each of the following:                                        

1. What comes to your mind when you see this advertisement?
2. What is unique about this advert?
3. To what type of advert can you relate to?
4. Why is it related to that and give your explanation?

ASSOCIATION AD:

1. What comes to my mind is the slogan saying "There Can Only Be One". This tells me that there can only be ONE NBA champion.
2. It is a clever way of comparing to different people on to one face.
3. An association ad.
4. It is related to association ads because it is using two NBA starts to create on NBA champion.

MUST-HAVE AD:

1. What comes to my mind is that this bottle of Heinz Ketchup is shaped like a bottle of Heinz Ketchup.
2. It is a smart way of showing a ketchup bottle shaped using tomatoes, as ketchup is made using tomatoes.
3. A must-have ad. 
4. This ad is related to Must-have ads because Must-have ads suggest that you must have this product to be happy, popular or satisfied. This is exactly what this Heinz ketchup advert is doing.

GAMES AND ACTIVITIES AD:

1. This ad makes me think that this tablet is trying to promote learning in a fun way .
2. It is a good way of putting this ad to show that this tablet is good to help children for educational causes.
3. A Games and Activities ad. 
4. When you see this ad, you see it as an ad with fun activities (learning in a fun way).

CALL TO ACTION AD:

1. This ad makes me think that there is going to be/is a big sale at a hardware shop.
2. It is a very clever way to attract more customers to do what they say.
3. A Call to Action ad. 
4. When you look at this ad, you see the sign saying "I WANT YOU TO VOTE!".

REPETITION AD:

1.     When I see this ad, I think of this ad promoting a discount for this sofa.

2.     It is an extremely cunning way to attract more customers to buy more of this company's product because of the big sale.

3.   A Repetition ad. 

4.  When you look at this ad, you see the big sale sign saying "BIG SALE".

SPECIAL INGREDIENTS AD:

1. This ad makes me think that this ingredient (the chocolate) makes normal milk much better.
2. The unique thing is that the words written next to the milk are helping to promote the chocolate.
3. A Special Ingredients ad. 
4. When you look at this ad, you see the bold words saying "A DELICIOUS TREAT".

HYPE AD:

1. This ad makes me think that there is a new amazing offer for a product.
2. The unique thing about this ad is that it uses words like "SPECIAL" to make the ad seem more exciting.
3. A Hype ad. 
4. When you see this ad, you see the use of hype, (the use of the word SPECIAL).

FEAR AD:

1. This ad makes me think that you should use Listerine mouthwash for your breath.
2. The special thing about this advert is that it uses humor with fear to get the message about using Listerine mouthwash.
3. A Fear ad. 
4. When you look at this ad, you see the use of fear, because you can see that the man is exerting bad breath from his mouth. So to fix this, Listerine is to be used.

HUMOR AD:

1. This ad makes me think that you should scratch to win. Not in the sense of scratching yourself but as in the sense of scratching a card to win something.
2. The special thing about this advert is that it uses a good sense of humor while also getting to the main point.
3. A Humor ad. 
4. When you look at this ad, you see the use of humor, as the picture shows a boy scratching his rear side when they also actually mean scratch a card and win.

CLAIM AD:

1. What comes to my mind from this ad is that this remote control is labelled to help the customer learn how to use it.
2. The special thing about this advert is that it is using a diagram to help explain the function of the product.
3. A Claim ad. 
4. When you look at this ad, you can see it is related to claim ads because it is using a diagram to help explain the function of the product. 

SENSE APPEAL AD:

1. From this ad, I think that this advert is trying to promote this McDonald's ad using sense appeal.
2. The distinctive feature about this ad is that it uses sense appeal to attract its customers.  
3. A Sense Appeal ad. 
4. When you look at this ad, you see the use of sense appeal because this ad is using sight to attract customers. 

TESTIMONIALS AND ENDORSE-MENTS  AD:

1. This ad makes me think that Ronaldo is trying to promote the new Nike Mercurial shoes.
2. The special thing about this advert is that it is 
3. A Testimonials and Endorsements ad. 
4. When you look at this ad, you can see the use of a celebrity who is well known world-wide in order to promote Nike's product.

MY REFLECTION BASED ON THE ADVERTISEMENTS ACTIVITY:

Generally, I found this task a quite easy task, although it was a task that was pretty challenging to do because I had to find lots of information that would fit each of these specific ad types in order to achieve a good mark for my criteria in Digital Design class. At the beginning of the task,  I was mostly unsure of what to do because I didn't want to do something that wouldn't turn up right. However, during the task, as I learnt what to do, I felt very confident because I learnt what I had to do then and I completed it (the task) with ease.The task was a really enjoyable and fun experience to do, even though it needed/ I put lots of effort into it. I mostly used my prior knowledge for doing this task but I also learnt some new information from some websites that I used for this task. During this task, I learnt new skills like comparing different ads while also giving my own opinion with it. I also learnt another new skill called: "Advertisement Analysis". To sum it up, I would like to say that I am looking forward in the future to do more of these tasks relating to this enjoyable task, as this task was a pleasure to do. :)

MY MIND-MAP POSTER FOR ADVERTISING METHODS:

MY REFLECTION BASED ON THIS MIND-MAP/POSTER:

During in my time making this poster, I found this an extremely easy task to do, as the poster was somewhat not alot of work to do. However, even though this mind-map/poster that I made was not that big to do and didn't take lots of time, it was an extremely enjoyable A4 poster to make.While making the poster I was really confident, as I straight away knew what I had to do and completed this poster very easily. Making this poster also taught me some new advertisement techniques that would not only be handy for me, but even handy for YOU to use in the future. I also learnt some new poster creating techniques, like making a poster in the style of a mind-map. In conclusion I would like to say that this "Methods of Advertising" mind-map/ poster was an incredible, fun experience that taught me alot of new handy tips and even some new skills.I wold like to use more of my skills and techniques in any upcoming projects/posters. I am looking forward in the upcoming future to do more of these types of poster tasks, as then I can fully unleash my creativity into my posters even more.

       Task 3: Comparing Different Methods of                                        Advertising:  

The Different Methods Of Advertising:

1. Magazines
2. Newspapers
3. Radio
4. Television
5. Internet
6. Out of Home
7. Direct to Home

The Advantages and Disadvantages of Each of the Following:

Magazines:

Advantage: The bright colours attract more magazine readers.

Disadvantage: Some content might not be appropriate for small children. 

Target Audience: Mostly Adults and Some Kid Magazines.

Newspapers:

Advantage: A good place to advertise, as you can select to advertise on the whole page.

Disadvantage: Lots of information might leave little are for advertising.

Target Audience: Mostly Adults and some teenagers.

Radio:

Advantage: Easy place to advertise a really good ad.

Disadvantage: Disrupts you when you are listening to a song.

Target Audience: Teenagers (Mostly) and Adults.

Television:

Advantage: A good place to show an enticing commercial.

Disadvantage: Might disrupt you when watching 

Target Audience: All ages.

Out of Home:

Advantage: Different places of advertising, so a bigger chance of seeing lots of ads to entice customers.

Disadvantage: Some ads might not be that easy to see.                    

Target Audience: From kids to adults.

Direct To Home:

Advantage: The best chance of a customer to see your product.

Disadvantage: Too many ads might not attract the customer and can make them lose interest in the offers. 

Target Audience: From kids to adults.

Internet:

Advantage: Many famous and well-used websites to advertise on.

Disadvantage: Advertising on really good websites will hurt your wallet (it will be too costly).

Target Audience: From kids to adults.

         Digital Design Table Task Checklist:

MY GROUP WORK TASK:

MY REFLECTION:

During this post, I worked with Christopher in order to make a group task in which we had to write 2 definitions of 2 words that we we given. We used a plain landscape template on Microsoft Publisher in order to create our work that we had to do in a pair. It was a really enjoyable and fun task to do, as I also learnt new skills like creating a table and also filling in a page background. I also found this a fun task because it was a good task that helped to make my contribution skills even better. In conclusion, I would like to say that this task was very fun and intriguing to do and taught me some critical words used in Digital Design class terminology, as well as the ways they are used and for what it's used and how to use it. 

Don't forget to comment any feedback/constructive criticism!